About Larato

About Larato

Larato are business development experts. We understand how buyers buy and suppliers compete, helping sales sell more. Our team of independent experts are helping businesses win business every day by bringing marketing and communications together with strategy and business development.

Practitioners, not consultants

We don’t stand apart from your business and explain how you make improvements. We work with you inside your business, helping you to get things done. Every Larato person has carried a sales target or a P&L responsibility. We understand the pressures that MDs, sales leaders and marketing leaders face. We appreciate how tough it can be to make the change you want to happen actually happen.

Outside in and Inside Out

To grow, we believe that a business needs both an external perspective, the “Outside in” and an internal perspective, the “Inside out”. Efficient and sustainable growth happens when these two perspectives align with buyers’ needs and beliefs.

Results achieved

Here are some examples of the results we have helped our customers to achieve.

ICT integrator

  • Increased bid to win ratio by 30%
  • Over £8m of additional new business won in the first half year following LARATO’s engagement

Cloud services integrator

  • Doubled large deal count in the FY following LARATO’s engagement
  • Organic revenue growth increased by 13%

Cloud telephony provider

  • 10 fold increase in sales leads
  • 30% reduction in sales costs

Enterprise CIOs

  • Developed a highly practical, independent, Return on Investment model for CIOs to quantify the strategic and financial benefits of their cloud strategies to their CEO and CFO

We thrive on helping our customers gain more market share through innovation, differentiation and outstanding implementation. We are a small, tight knit, team of experts, specialist in strategy, sales, business planning, product, digital marketing and marketing.

What people say about us

Larato’s experts have an intimate knowledge of the UK cloud marketplace and a great understanding of how to get the best from a Sales and Marketing perspective
Director Corporate Sector and SMB, Tier 1 UK Telco
Larato has the knack of being able to conjure up real opportunities out of difficult situations, of finding a course of action that creates revenue potential when most of us would be scratching our heads wondering what to do next
Vice President, Sales & Marketing, Leading UK Systems Integrator
Larato has exceptional cloud market knowledge with outstanding business understanding
Sales Director, Leading UK Systems Integrator
Larato did some very insightful work for us on go to market strategies, recommended change programs as well as buyer perception. The output was highly thought provoking, challenging and truly valuable helping drive many important decisions which were key in helping achieve aggressive growth
Marketing Director, Cloud Services Provider
If you are looking for a valuable new perspective, and want to put yourself in the shoes of your buyers, then speak to Larato
Marketing Director, Cloud Services Provider