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About

I believe that the key to success lies in one word: value.

And I dream of helping Tech firms to become the world’s best at delivering value that matters to buyers.

As a B2B Business Development Specialist, I have spent more than 20 years delivering successful revenue growth strategies and business plans for technology, communications, and media companies. In leveraging intelligence, creativity, empathy, and a strong work ethic, I help companies unlock their hidden potential, improve value and flourish, and create success for themselves and others.

I am the CEO, Founder, and Managing Director of Larato – a business development agency – where I lead my team in collaborating with C-suite Executives and Sales Leaders of European B2B technology companies to put their buyers front-and-centre when developing go-to-market plans.

By partnering with our customers, we work together to create bespoke and evidence-based plans that are proven to engage more customers, add buyer-centric value, drive revenue growth, and achieve competitive advantage.

Customers say that my key strength is my ability to help them grow their businesses by combining strategic insight, structured methodology, and strong commercial intelligence focused on measurable revenue generation and value creation. Just for fun, I totaled up the new business revenue Larato’s customers have secured over the past 5 years and it comes to almost £400m. (So there must be something in what they say.)

Some accomplishments with our clients include:
♦ Introducing first-to-market technology systems & platforms
♦ Building the UK’s most successful B2B Ethernet & IPVPN portfolio
♦ Creating service functiona that improve value proposition
♦ Winning bids without being shortlisted

If you are interested in learning how to help your company solve challenges head-on, make data-driven decisions, add value with integrity, and capitalize on strong opportunities, I welcome you to connect with me.

If you want business growth, start with Larato.

“Larato takes the guesswork out of business development, empowering businesses with the sound and detailed information they need to hit their sales targets, develop their market share and grow their revenue”.

SHOWCASE Result: Larato has helped our customers secure over £300m of new business.

What makes us different

“Every go-to-market strategy and action plan we deliver is unique.Our go-to-market strategies and action plans align you with your buyers in a way that makes you their best choice”.

Our customer says: We would recommend Larato to anyone. Their work gave the external perspective that provided credibility and informed the direction we need to take.

Make your business more relevant

“We make your business more relevant to customers and partners by understanding what they really value and exactly why they would buy from you. Knowing your true value frees you to decide the best way to fast-track growth”.

SHOWCASE Result: Tier 1 Telco achieved 125% of plan within 3 months of launch and maintained this performance over the year.

Results achieved

Here are some examples of the results we have helped our customers to achieve.

ICT integrator

  • Increased bid to win ratio by 30%
  • Over £8m of additional new business won in the first half year following LARATO’s engagement

Cloud services integrator

  • Doubled large deal count in the FY following LARATO’s engagement
  • Organic revenue growth increased by 13%

Cloud telephony provider

  • 10 fold increase in sales leads
  • 30% reduction in sales costs

Enterprise CIOs

  • Developed a highly practical, independent, Return on Investment model for CIOs to quantify the strategic and financial benefits of their cloud strategies to their CEO and CFO

We thrive on helping our customers gain more market share through innovation, differentiation and outstanding implementation. We are a small, tight knit, team of experts, specialist in strategy, sales, business planning, product, digital marketing and marketing.

What people say about us

“Larato’s experts have an intimate knowledge of the UK cloud marketplace and a great understanding of how to get the best from a Sales and Marketing perspective”
Director Corporate Sector and SMB, Tier 1 UK Telco

“Larato has the knack of being able to conjure up real opportunities out of difficult situations, of finding a course of action that creates revenue potential when most of us would be scratching our heads wondering what to do next”
Vice President, Sales & Marketing, Leading UK Systems Integrator

“Larato has exceptional cloud market knowledge with outstanding business understanding
Sales Director, Leading UK Systems Integrator

“Larato did some very insightful work for us on go to market strategies, recommended change programs as well as buyer perception. The output was highly thought provoking, challenging and truly valuable helping drive many important decisions which were key in helping achieve aggressive growth”.
Marketing Director, Cloud Services Provider

“If you are looking for a valuable new perspective, and want to put yourself in the shoes of your buyers, then speak to Larato”
Marketing Director, Cloud Services Provider