I want to educate buyers about my specific solutions

I want to educate buyers about my specific solutionsMore than one in three ICT providers believes success in upping sales win rates and deal sizes ultimately hinges on leaders becoming sticklers for educating buyers about their specific solutions.

Importance is laid on helping customers appreciate the benefits of particular solutions because end users themselves are more knowledgeable. These educated buyers pressurise suppliers to “raise their game” in a way that nurtures confidence in them as a trusted ICT supplier partner.

This #HelpMe guide underlines the reasons why imposing an upward ratchet of education is a sound rationale, and offers a practical action plan that puts you on course to drive the education agenda.

Chapters in this guide:

  1. Warning: the wrong online presence will kill you
    by Adrian Bridgewater
  2. What are your customers being told about you?
    by Adrian Bridgewater
  3. Customers expect you to follow their roadmap, not yours
    by Ian Hunter
  4. #HelpMe action plan
    by Dr. Lucy Green