“If you don’t know where you’re going any road will take you there,” sang George Harrison. Too many ICT companies don’t ask where they are going let alone where they could be going, so they end up following a path that I call “business by accident.”
A more effective way to develop your business is to stop and really think about exactly how you want to develop your business. Talking to customers helps you understand the relative values they place on solving different problems, allowing you to adjust accordingly and grow your business with purpose.
This #HelpMe guide confirms the fundamental need for ICT companies to fully explore and understand their role in the marketplace and their value to the customer.