Many ICT companies recognise the increasing importance of innovation to give them a competitive edge and protect their revenues and margins. But it’s not necessarily clear what innovation is or how you do it.
Innovation is not invention – it’s about taking something and applying it bigger, better, or differently: Steve Jobs did not invent the mouse but he did see how it could be used. Whether your aim is to make things just a little better or to completely revolutionise our lives, innovation can be risky and you must be prepared to experiment and fail.
This #HelpMe guide explains the importance of innovation to business, and the need to make carefully calculated investments to innovate yourself ahead of the competition.