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2014 Marketing

Nov 30, 2013

Marketing must do's 2014

New research by Larato gathered from leaders in B2B technology and communications companies has found that the number one priority for sales and marketing teams in 2014 is to educate buyers about their company’s solutions, 90% of business leaders believe their company’s Youtube presence needs to be better and 73% want to find out what is and isn’t working across sales and marketing with a particular need to understand how sales content supports their company’s ability to win more business.

2014 marketing “must do’s”

  • Educate buyers about specific solutions
  • Improve online presence …Youtube, Linked in, Company website
  • Find out what’s working and what’s not, especially for Sales content