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Cloud: the benefits you can see and the benefits you can’t

Cloud delivers businesses with a range of tangible and intangible benefits.

Tangible benefits

The vast majority Cloud users (94%) have experienced tangible benefits from using Cloud services, with the most popular reported as being more flexible access to technology, faster access to technology and cost savings. Over one third (35%) of organisations with fewer than 20 staff report benefitting from a reduction in capital expenditure and an improved cash flow.

Tangible benefits

Intangible benefits

The intangible benefits are even more interesting. For example, Cloud has helped to improve customer service and customer engagement in around a quarter of organisations, improved collaboration between departments (25%) and opened the door to Agile development (21%). These benefits appear to be felt more by SMEs by some margin; fully 97% stated that they had experienced some sort of intangible benefit.

Intangible benefits

As members of the Cloud Industry Forum, Larato’s business development experts help to uncover the important trends that impact buyers and sellers of cloud technologies. These UK market metrics were gathered from 250 senior IT and business decision makers in Enterprises, small-to-medium sized businesses and public sector organisations.

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