The UK’s Information and Communications Technology (ICT) resellers are turning to Skype for Business ahead of any other Voice over IP (VoIP) option.
Larato helps ICT suppliers and resellers with market development. This means we keep a very close eye on what business buyers want to buy compared with what ICT sellers want to sell.
Over recent years, many resellers have preferred to sell VoIP systems because the business model is simpler. Resellers that have gone down the hosted route have tended to work with Broadsoft or Mitel.
Skype for Business has changed this picture.
New findings from Larato have uncovered a distinct preference for Skype for Business among resellers. We asked 94 companies which product or service they would most like to add to their portfolio. The answer was clear: Skype for Business.
As an interesting postscript, Larato also measured resellers’ opinion about their suppliers. Microsoft came out on top.
Dr Lucy Green is hosting the “How to differentiate hosted voice” seminar at the Convergence Summit South.