Larato recently surveyed business leaders across the Information Communications Technology (ICT) supply markets to find out what they believe will help them to succeed commercially over the short to medium term.
A key critical success factor flagged up by leaders was to improve their presence on the Internet and across social media platforms.
Almost 90% of business leaders in ICT suppliers believe they need to improve their own websites and their company’s LinkedIn profile.
The picture is bigger than this since 80% believe their YouTube presence needs building up, 77% require stronger Twitter presence and 69% believe their Search Optimisation should be better. The only platform that these B2B company leaders don’t think requires further investment is Facebook.
ICT suppliers need a stronger online presence because today’s B2B technology buyers present a number of challenges when it comes to engaging them:-
For the third year running, leaders in ICT suppliers have reported an increase in buyers using online and social media resources to shortlist suppliers.
This post from the Inside Sales conference about the modern B2B buyer provides more useful data and insights from a variety of experts about the challenges and opportunities presented by the digitally driven buyer.