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What makes buyers adopt cloud and what stops them

What makes buyers adopt cloud

The prime motivator for adopting cloud is to achieve growth. Companies using cloud are growing 26% faster than those who do not. And they attribute that growth to the technology.

  • Nine in ten (90%) are satisfied with the results of using hosted and Cloud-based services, with over half (56%) seeing a competitive advantage from using Cloud and a further 22% anticipating seeing one.
  • The vast majority (94%) have experienced tangible benefits of Cloud services, including more flexible access to technology (38%) and faster access to technology (37%).
  • 84% have experienced intangible benefits of some kind, such as improved customer service (26%), improved collaboration between departments (25%) and improved customer engagement (23%).

What makes buyers adopt cloud and what stops them

What stops buyers adopting cloud

The reasons why buyers don’t invest in cloud are more complex. We have summarised here the security inhibitors but there are many more. Original research by Larato shows that four in ten buyers don’t buy anything because they have not been sold to well enough. There is latent demand that is stuck because Return on Investment models are not holistic enough and do not address buyers with large on-premise estates.

  • 70% cited concerns about data security and 61% about data privacy when moving to the Cloud, and security concerns are preventing certain applications from being migrated.
  • Some organisations are required to store certain applications in specific locations, including accounting and finance (49%), data backup/disaster recovery (43%) and data storage (43%).
  • Of those who are required to store data in specific locations, just under half (47%) state that they are required to store it in the UK.

As members of the Cloud Industry Forum, Larato’s business development experts help to uncover the important trends that impact buyers and sellers of cloud technologies. These UK market metrics were gathered from 250 senior IT and business decision makers in Enterprises, small-to-medium sized businesses and public sector organisations.

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