Market Development

Market Development

Market Development

Larato’s market development enables you to create and keep more profitable customers to make your business bigger.

  • Business strategy
    Validate and clarify your strategy before taking action to deliver a bigger business.
  • Market analysis
    Market intelligence independently analysed and translated into prioritised actions.
  • Business planning
    Your commercial ambitions converted into a step-by-step action based business plan.
  • Competitive positioning
    Uncover your competitive advantage as defined by your customers, not the competition.
  • Value proposition
    Make your products more relevant by independently understanding what your buyers really value.
  • Product management
    On-demand support from industry experts to define,develop and manage products your customers want to buy.
  • Pricing strategy
    Understand the right pricing strategy to deliver value to customers, beat competitors and maximise profits.

Quick case study

Star Logo

Service purchased:
Market development

Business challenge:
Change business strategy from Internet to Cloud Service Provider.

Revenue growth lifted from -2% to +11%, EBITDA growth lifted to +19%, high exit multiple achieved in December 2012.

“Larato helped Star to achieve its business transformation objectives, stand out from the right set of competitors and achieve greater alignment with prospects and markets”
Chief Executive Officer, Star