Market Development
Revenue Growth from Larato

Market development

Create and keep more profitable customers to make your business bigger.

  • Market analysis
    Market intelligence analysed by experienced industry experts and translated into prioritised actions. 
  • Competitive positioning
    Understand your competitive position.
    Uncover your competitive advantages as defined by your customers, not the competition.
    Specify the steps to take to get ahead of your competition.
     
  • Better value propositions
    Make your propositions more relevant by understanding what your buyers really value and how to articulate that value to them. 
  • Account-based marketing
    Focus your marketing activities on the customers you really want to win. 
  • Message development
    Meaningful messages your customers want to hear to help them buy. 

Quick case study

Star logo

Service purchased:
Market development

Business challenge:
Change business strategy from Internet to Cloud Service Provider.

Result:
Revenue growth lifted from -2% to +11%, EBITDA growth lifted to +19%, high exit multiple achieved in December 2012.

“Larato helped Star to achieve its business transformation objectives, stand out from the right set of competitors and achieve greater alignment with prospects and markets”

Chief Executive,
Star