We Believe in Data, Not Dogma
We work with our customers to identify viable prospect profiles, available market opportunities, analyse competitive landscapes and develop the most effective value propositions to resonate with your target audiences. We then deliver the right dataset and sales and marketing support to drive the number for you.
For our VC customers, we deliver thorough and worthwhile due diligence, the data to be agile and the insight to win the seller and the deal.
For two decades, we’ve been building successful pipelines, based on strategic insights and our experience working within the industry.
More recently, we have developed INSIDE TRACK, our own ground-breaking business intelligence platform, allowing us to collect and filter huge swathes of business data, covering every documented business across the UK, to create tailor-made, game-changing datasets for our customers. These can be on viable new prospects that we’ve identified or, for example, the ideal resellers for our channel customers and intelligence or mergers and acquisitions.
We’re happy to give demos of our platform, aptly named INSIDE TRACK, and we’re not afraid to say, after a lot of success in the industry, we are particularly proud of this new solution.
Dr Lucy Green
Founder and MD, Dr Lucy Green, has been helping to grow businesses for the length of her career, specialising particularly in the technology and communications space.
Dr Green has woven her passion for analysing, testing and tweaking data into the fabric of Larato’s culture. It is this passion for consistently testing the value of our data that drives sustainable performance in every business we work with.
Embrace the opportunity
Whilst a data-driven route to market is now widely understood to be a key strategy for revenue growth and business agility, many businesses still haven’t embraced it. This is often due to a disappointing experience with substandard data, engaging with the wrong dataset for your business goals or no strategy or skills for implementation.
“For a commodity which is known to be of such high business value, the percentage of businesses which can be classed as data mature is still incredibly low. That’s a real shame but also presents a massive opportunity for any business we work with because there’s a very clear approach they can take for getting ahead of the game” – Lucy Green.