Business Revenue Growth
Our success shows that the most fool-proof way to increase new business sales and build revenue is to place the business intelligence your sales team need right at their fingertips
We coach your sales professionals on the data Larato has generated about your market opportunity, customer base and ideal prospect profile. Training your sales team to sell to the specific customers you’re targeting by understanding their buying behaviours, challenges, opportunities and pain-points makes your business more customer-centric and better able to engage your prospects.
Marketing and sales alignment
Silos stall business growth. This is particularly true when it is sales and marketing which are operating in isolation. We ensure collaboration between your customer-facing teams to make sure that everyone has a full understanding of your prospect profile, market opportunity, value proposition and how to use them. Buyers are now more than 70% down the sales funnel before they ever proactively engage with a salesperson. We make sure that the correct information is there to support the sale down through each section of the sales funnel.
Internal discovery measures to analyse how different sales activities impact conversions
We analyse how your different sales activities rank with regard to clear ROI on conversions, sales revenue and engagement, then deliver appropriate action plans to prioritise high-value activities.
Buyer-seller alignment can make you the buyer’s first choice
We identify what your potential prospects really value and exactly what actions to take to make you the buyers’ first choice then make sure that these attributes are embedded into your value proposition. Brand communities are now well understood to be a great source of marketing and form the most loyal, longest retained customers.
We have some great recommended reads, alongside links to other useful media in our Channel Development Hub.