James McQuivey from Forrester released a book about Digital Disruption; it’s a good read about how digital technology impacts the global trading environment. I was particularly taken with James’ description of bringing the customers’ perspective into an organisation’s thinking about innovation. In my view, this doesn’t just apply to digital innovation – it applies to all innovation.
Larato sat down with a seller to find out what they wanted from an investor, which aspects of the process were most challenging and how timely access to the right data played a part in their decision making.
Investors must try to spot challenges, opportunities, threats and discrepancies quicker and more thoroughly than their competitors, so that they don’t miss the next unicorn, or alternatively, land themselves a donkey.
Most businesses care about their staff. That’s either because they’re kind (hello kind people) and/or because they realise that happy employees are productive employees who deliver great customer service and create an excellent place to work.
According to recent research, just 17% of salespeople believe they are pushy, compared to the 50% of prospects also asked.
We aren’t shocked right? That makes a lot of sense. So many tech sales don’t go through to closure, there must be a miscommunication between salespeople who think they are on to something and prospects trying to escape. That’s never going to end well.
In a workplace culture where we need to complete tasks faster than perhaps feasibly possible and make more profit than the market has to give, we’ve noticed a worrying trend with data. It’s become a safety net rather than a guide, a scapegoat rather than a security blanket.