Customer retention
Studies show it costs ten times more to generate a new client than retain a current one Since existing customers are the most valuable asset, we focus your strategies [...]
Competitive positioning
What does it take to succeed in the technology industry? Wouldn’t it be amazing if all you had to do to succeed was to be great at what you do? [...]
The best business question you will ever ask
For the past 25 years, I have been supporting businesses to prioritise customers’ perspectives in every decision they take. James McQuivey from Forrester recently released a book about Digital [...]
Five steps to finding and targeting new customers
Moving into new market segments can either be immensely rewarding or a dangerous game, depending on your expertise. Let’s look at how you can successfully select new potential target [...]
How much are your customers worth?
Customer lifetime value and customer engagement are linked fundamentally. Understanding these connections will help you grow your business. A solid customer engagement strategy is a powerful way to protect [...]
Are your sales people at the top of their game?
The skills your sales people need are evolving almost as quickly as the technology you sell. Your success relies on helping them to keep their skills up-to-date and relevant. [...]
Account based marketing
Account based marketing focuses your marketing and sales resources on a targeted set of accounts. If your marketing isn’t delivering the results you’d like, it’s probably time to think [...]
Sometimes It Takes More Than One Great Mind
Coopetition is growing in popularity in the business world, largely within sophisticated organisations which have come to realise that changing how they operate and collaborating with others is the [...]
Solution led portfolio
If your product isn't selling as well as you'd like it to, you could be putting too much emphasis on what the product offers and not enough on how [...]
The trick to keeping your customers loyal
Effective customer engagement breeds loyalty and revenue growth. It's probably the most powerful business development capability you can nurture. Customer expectations are at an all-time high. Your customers are [...]
How to write a case study
Case studies are invaluable. A showcase of excellent work will build your credibility, set you apart from your competitors and increase your chances of winning that new contract. Real, [...]