Larato Inner Circle CEO network meeting April 2nd 2019
Nobody has to be alone… Well, you do if you’re CEO; we just said that to get your attention. Most of the time you’re the sole person to be [...]
Nobody has to be alone… Well, you do if you’re CEO; we just said that to get your attention. Most of the time you’re the sole person to be [...]
Studies show it costs ten times more to generate a new client than retain a current one Since existing customers are the most valuable asset, we focus your strategies [...]
What does it take to succeed in the technology industry? Wouldn’t it be amazing if all you had to do to succeed was to be great at what you [...]
For the past 25 years, I have been supporting businesses to prioritise customers’ perspectives in every decision they take. James McQuivey from Forrester recently released a book about Digital [...]
Moving into new market segments can either be immensely rewarding or a dangerous game, depending on your expertise. Let’s look at how you can successfully select new potential target [...]
Customer lifetime value and customer engagement are linked fundamentally. Understanding these connections will help you grow your business. A solid customer engagement strategy is a powerful way to protect [...]
The skills your sales people need are evolving almost as quickly as the technology you sell. Your success relies on helping them to keep their skills up-to-date and relevant. [...]
Account based marketing focuses your marketing and sales resources on a targeted set of accounts. If your marketing isn’t delivering the results you’d like, it’s probably time to think [...]
Coopetition is growing in popularity in the business world, largely within sophisticated organisations which have come to realise that changing how they operate and collaborating with others is the [...]
If your product isn't selling as well as you'd like it to, you could be putting too much emphasis on what the product offers and not enough on how [...]
Effective customer engagement breeds loyalty and revenue growth. It's probably the most powerful business development capability you can nurture. Customer expectations are at an all-time high. Your customers are [...]
Case studies are invaluable. A showcase of excellent work will build your credibility, set you apart from your competitors and increase your chances of winning that new contract. Real, [...]