Revenue Growth from Larato

Market development

Successful market development makes your business bigger. It helps you to create and keep more profitable customers.

  • Better value propositions
    Make your value propositions more relevant by understanding what your buyers really value and how to articulate that value to them.
  • Sales message development
    Buyers are bombarded with sales messages. Many of them are irrelevant. Larato helps you uncover the messages your customers need to hear to help them buy. Relevant sales messages matter. Today, 40% of planned purchases don’t happen because buyers haven’t receive the information they need to buy. Hear an expert panel discuss what messages buyers want

Quick case study

Larato Market Development helps Star to exit to Claranet

Service purchased:
Market development

Business challenge:
Change business strategy from Internet to Cloud Service Provider.

Result:
Revenue growth lifted from -2% to +11%, EBITDA growth lifted to +19%, high exit multiple achieved.

“Larato helped Star to achieve its business transformation objectives, stand out from the right set of competitors and achieve greater alignment with prospects and markets”

Chief Executive,
Star