Though relevant customer research, we can identify the competitive strengths that matter to your customers so that you can position your brand accordingly, retaining your hold and/or disrupting the market.
Better value propositions
With so many products now commoditised, you need to tell the market why to buy from you, making sure that the values you portray resonate. We make sure that your value propositions are relevant by understanding what attributes your buyers will identify with and how to articulate your message to them. If buyers buy-in to your brand identity they will remain loyal and are more likely to refer you.
Account-based marketing focuses your marketing and sales activities on the specific customers you want to win. Rather than a risky approach to market, it is shown to increase revenue and customer lifespan. Strategically tailor-making your sales and market approach to suit the buying behaviours and needs of particular prospects makes the best use of your resource. Larato can help identify the best, most-likely-to-win, accounts to focus on and how to develop a strategy specifically aligned to them.
We have some great recommended reads, alongside links to other useful media in our Channel Development Hub.