Market Development

Successful market development increases your market share and gives you a better foothold, both to ward off the competition and increase your sales revenue. Often it makes sense to diversify into new markets, retaining the same successful products, rather than launching a new portfolio set.

“There is no better business intelligence tool on the market to deliver real and fast ROI for resellers than INSIDE TRACK.”

Nathan Marke
Chief Operating Officer, Digital Wholesale Solutions 

Market analysis

Larato’s market analysis delivers insightful, executable intelligence about your current position and the best potential market available for your brand and product so that you understand where it is most profitable to focus your budget, resources and marketing.

Competitive positioning

Though relevant customer research, we can identify the competitive strengths that matter to your customers so that you can position your brand accordingly, retaining your hold and/or disrupting the market.

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Better value propositions

With so many products now commoditised, you need to tell the market why to buy from you, making sure that the values you portray resonate. We make sure that your value propositions are relevant by understanding what attributes your buyers will identify with and how to articulate your message to them. If buyers buy-in to your brand identity they will remain loyal and are more likely to refer you.

Account-based marketing

Account-based marketing focuses your marketing and sales activities on the specific customers you want to win. Rather than a risky approach to market, it is shown to increase revenue and customer lifespan. Strategically tailor-making your sales and market approach to suit the buying behaviours and needs of particular prospects makes the best use of your resource. Larato can help identify the best, most-likely-to-win, accounts to focus on and how to develop a strategy specifically aligned to them.

We have some great recommended reads, alongside links to other useful media in our Channel Development Hub.

Develop your channel and benefit from the support of the Larato team.