Successful market development makes your business bigger. It helps you to create and keep more profitable customers.
- Market analysis
Insightful market analysis is fundamental to successful market development. Larato’s market analysis service delivers actionable intelligence. Even better, analysis is prioritised into easy-to-use market development action plans. Read this article to see how you can successfully select new potential target markets.
- Competitive positioning
A strong competitive position is vital to successful market development. We help you to uncover the competitive strengths that matter to your customers. Our competitive positioning service specifies the steps you need to take to win. Read this article to see how you can become great at competitive positioning.
- Better value propositions
Make your value propositions more relevant by understanding what your buyers really value and how to articulate that value to them.
- Account-based marketing
Account-based marketing focuses your marketing activities on the customers you really want to win. Find out how account-based marketing can help you grow your business by reading this article.
- Sales message development
Buyers are bombarded with sales messages. Many of them are irrelevant. Larato helps you uncover the messages your customers need to hear to help them buy. Relevant sales messages matter. Today, 40% of planned purchases don’t happen because buyers haven’t receive the information they need to buy. Hear an expert panel discuss what messages buyers want.
Quick case study
Change business strategy from Internet to Cloud Service Provider.
Revenue growth lifted from -2% to +11%, EBITDA growth lifted to +19%, high exit multiple achieved.
“Larato helped Star to achieve its business transformation objectives, stand out from the right set of competitors and achieve greater alignment with prospects and markets”