Your Dashboard

Your dashboard is personal to your organisation. Following your Discovery, it has been designed to visualise relevant information and data to help you grow your business.

This page should help you navigate your dashboard. Use the diagram below to explore and make the most of the different information available.

1. Status Bar:

a: the total number of companies filtered. With no filters on, this is the total market size.
b: the number of data points that Inside Track has added to the companies filtered on
c: press the button to clear all filters applied.

2. Market segmentation:

Descriptions of market segmentation can be found here. Learn more
- Channel Role
- Channel segment
- Useful Standard Industry Codes (SIC)
The bar charts are interactive.
- Choose a single bar by clicking on it.
- Deselect a single bar by clicking on it
- Choose multiple bars by holding down the control key and choosing the filters you want to apply
- The bars change colour when you have filters switched on

No selection: all bars are fully coloured

Reseller selection. Note that channel segment changes too. So you can see which channel segments that resellers work in.

Press and hold ctrl key then click a bar to select more options

3. Company size

- There are two ways of looking at company size
  - Employee bands
- Accounts type
  - Understanding accounts type.

4. Products and Services

The products and services filters are linked to each other.

Select the product category you want, then Inside Track will present you with a list of services that sit in this product group.

To select multiple product groups, use the Ctrl key. The services dropdown will update automatically.

5. Geographic location

- Locations are based on the main trading address or registered address.

6. Innovation (channel) and Adopter Profile (all markets)

This filter is key to building successful campaigns because it reflects how resellers compete in their markets (innovation) and how likely businesses are to invest in technology (adopter profile).

The innovation segmentation shows how likely a channel organisation is to
- Extend its portfolio
- Work with new partners
- Disrupt the end-user markets with its services
The adopter profile reflects
- Why buyers will buy
- The time they will take to buy
- How price sensitive they are

For an example of how to build marketing campaigns using adopter profiles please see our guide for Tailoring Marketing Campaigns for Technology Resellers. Learn more

7. Years trading

From date of company registration

8. Custom buttons

Your Inside Track dashboard will have custom buttons to help you with your sales and marketing.
In this example, there are two buttons
1. To select companies with just one director
2. To select consultancies with just one director

9.Search

Company name
County

10. Information table

Contains the information you requested during your Discovery
Website, LInkedIN and companies house entries are active where they are populated – you can tell by the link symbol
Use the scroll bar at the bottom to see the other fields

11. Partners

The most popular partner view with Inside Track is this interactive word cloud.

Hover over a partner company and it will tell you how many resellers the company has
Click on the company and the whole dashboard changes

Your Dashboard

Increase your revenue, develop your market, grow your business today.

Ready to find out how we can work with you to help meet your business objectives and bridge the gap between buyers and sellers with our market-leading intelligence and decades of strategy experience.

Your Dashboard

Your Dashboard

Increase your revenue, develop your market, grow your business today.

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