Inside Track is a data-driven market intelligence platform built by business development
specialists that profiles organisations using algorithms that have been developed over the
past twenty years.
Whatever your proposition, Inside Track can pinpoint the right companies for you to engage with. Its algorithms estimate the value-add of your proposition to specific buyers in specific time periods. This approach saves time, money, and resource. It also improves your brand by delivering an excellent prospect experience.
Inside Track can also validate your business plans, measure the accuracy of the data currently held within your company, and show you how to implement a market beating data strategy that will add value to your business.
Inside Track is unique in at least three ways:
Accuracy: the intelligence held within Inside Track is accurate to 95%.This matters because dirty data wastes money and alienates buyers.
Depth of intelligence: Inside Track holds more than 70 pieces of data about each organisation that it uses to provide insights about how, when, and why companies will invest in specific propositions. In practice, this saves you time, resource, and money.
Scalable and agile: Inside Track uses its unique algorithms to profile
organisation in any market. Inside Track is a market intelligence platform, not simply a database that is populated and updated with company information that can be searched reactively. Inside Track is dynamic. It adapts to our clients’ changing markets. Whether your addressable market is small and local or massive and international, Inside Track can deliver the specific intelligence to land your proposition in the right
place at the right time.
Whatever your proposition, Inside Track can pinpoint the right companies for you to engage with. Its algorithms estimate the value-add of your proposition to specific buyers in specific time periods. This approach saves time, money, and resource. It also improves your brand by delivering an excellent prospect experience.
Inside Track can also validate your business plans, measure the accuracy of the data currently held within your company, and show you how to implement a market beating data strategy that will add value to your business.
It makes business sense to be armed with the right information to really focus your resources, budget, and efforts in the most productive way. Inside Track takes the guesswork out of go-to-market strategies and plans because it can tell you which companies you should engage with, when, and why. No wasted time speaking to businesses or personas that aren’t the right fit. All of your efforts focussed on real prospects with a propensity to boost your business.
Precision sales and marketing based on clean, accurate, data about customers and prospects is fundamental to delivering a differentiated sales experience in today’s markets. Since buyers across the B2B landscape are rationalising their supply chains, delivering a better experience than your competitors could be the key to keeping customers’ business.
With the right data strategy, your company can accelerate its growth and spend less on an ongoing basis.
Data strategies that work will:
1. Specify your Real Addressable Market in detail.
2. Validate the ability of your Real Addressable market to deliver the growth you need.
3. Work with clean, accurate, data.
4. Automate the right prospect experience.
Inside Track sources publicly available information and uses advanced statistical methods to analyse it and convert it into useful intelligence that is proven to help accelerate business growth and take cost out of sales and marketing.
Inside Track’s capabilities include:
Inside Track aggregates and interprets publicly available data to determine what products and services organisations buy and sell. It also profiles companies’ supply chains, enabling it to estimate how much more an organisation could purchase from a supplier. This is a powerful way of directing cross-sell and up-sell campaigns to target white space (untapped revenue opportunities within an existing customer base).
Inside Track capabilities
Inside Track can pinpoint companies that meet your ideal profile prospect criteria. This means you can focus your business development resources where they will have the biggest impact on your bottom line.
Inside Track capabilities
Inside Track is used by investors and investees to qualify transactions.
Inside Track capabilities
Problems sometimes surface after an investment has been made. Investors and investees use Inside Track to help uncover the root cause of a problem and provide intelligence to address it.
Inside Track capabilities
Ready to find out how we can work with you to help meet your business objectives and bridge the gap between buyers and sellers with our market-leading intelligence and decades of strategy experience.