
How to Conduct Marketing Due Diligence
The value of mergers and acquisitions in the UK nearly tripled in 2021 from £15.5 to £46.0 billion. Regardless of which side of these deals you’re on, due diligence is the key to a successful outcome.

The value of mergers and acquisitions in the UK nearly tripled in 2021 from £15.5 to £46.0 billion. Regardless of which side of these deals you’re on, due diligence is the key to a successful outcome.

George Harrison famously said that if you don’t know where you are going, any road will take you there. The purpose of market intelligence is to take the guesswork out of growing your business.

When growth drops, it can be almost instinctive for a business to look at its prices and decide how it can reduce them without impacting profits too materially. This is the wrong place to start, even though it might be where you finish. Follow the steps in this guide to get your pricing strategy right.

The PSTN switch-off is a significant change for the U.K.’s phone network and will significantly impact businesses and consumers. At Larato, we measured business people’s perceptions of the PSTN and ISDN switch-off in May 2021 and again in May 2022, and the results were telling.

James McQuivey from Forrester released a book about Digital Disruption; it’s a good read about how digital technology impacts the global trading environment. I was particularly taken with James’ description of bringing the customers’ perspective into an organisation’s thinking about innovation. In my view, this doesn’t just apply to digital innovation – it applies to all innovation.

Larato sat down with a seller to find out what they wanted from an investor, which aspects of the process were most challenging and how timely access to the right data played a part in their decision making.

Investors must try to spot challenges, opportunities, threats and discrepancies quicker and more thoroughly than their competitors, so that they don’t miss the next unicorn, or alternatively, land themselves a donkey.

Most businesses care about their staff. That’s either because they’re kind (hello kind people) and/or because they realise that happy employees are productive employees who deliver great customer service and create an excellent place to work.

According to recent research, just 17% of salespeople believe they are pushy, compared to the 50% of prospects also asked.
We aren’t shocked right? That makes a lot of sense. So many tech sales don’t go through to closure, there must be a miscommunication between salespeople who think they are on to something and prospects trying to escape. That’s never going to end well.

In a workplace culture where we need to complete tasks faster than perhaps feasibly possible and make more profit than the market has to give, we’ve noticed a worrying trend with data. It’s become a safety net rather than a guide, a scapegoat rather than a security blanket.
Ready to find out how we can work with you to help meet your business objectives and bridge the gap between buyers and sellers with our market-leading intelligence and decades of strategy experience.