Investors must try to spot challenges, opportunities, threats and discrepancies quicker and more thoroughly than their competitors, so that they don’t miss the next unicorn, or alternatively, land themselves a donkey.

Most businesses care about their staff. That’s either because they’re kind (hello kind people) and/or because they realise that happy employees are productive employees who deliver great customer service and create an excellent place to work.

According to recent research, just 17% of salespeople believe they are pushy, compared to the 50% of prospects also asked. We aren’t shocked right? That makes a lot of sense. So many tech sales don’t go through to closure, there must be a miscommunication between salespeople who think they are on to something and prospects trying to escape. That’s never going to end well.

In a workplace culture where we need to complete tasks faster than perhaps feasibly possible and make more profit than the market has to give, we’ve noticed a worrying trend with data. It’s become a safety net rather than a guide, a scapegoat rather than a security blanket.

Larato sat down with a seller to find out what they wanted from an investor, which aspects of the process were most challenging and how timely access to the right data played a part in their decision making.