How and Why UK Small Businesses Buy Technology

Larato presents brand new intelligence to help UK technology providers strengthen their business development activities in the small business markets.

Larato presents brand new intelligence to help UK technology providers strengthen their business development activities in the small business markets.

Leaders from smaller firms across the UK have explained their priorities, challenges, and what they really want from their technology providers.

Larato has gathered responses to over 30 questions from 212 business leaders as well as performing one-on-one interviews to gain even deeper insights.

The intelligence presented is accurate to 94%. In other words, 94 out of 100 small business leaders would provide the answers reported on in this aper. This document has three sections

Section 1: Why small businesses buy technology, what they spend, what they expect from their investments, and what they are struggling with now

Section 2: Evidence and advice about how suppliers can provide value to suppliers.

Section 3: Advice on bridging the gap between small businesses and local technology providers in a way that
everybody wins.

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